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Making It In The Toy Industry is your secret weapon for showing up like a pro in the toy and game industry.

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Entertainment Azhelle Wade Entertainment Azhelle Wade

Episode #50: Becoming A Children's Book Illustrator and Author with Yesenia Moises

Ever toyed with the idea of creating a children’s book but unsure where to start? Today’s guest, Afro Latina author and illustrator Yesenia Moises, knows exactly what it takes. She’ll offer valuable advice on getting your work in front of the right person when first starting out, finding an agent using a great online resource, and her tried-and-true secret to making your artwork stand out.

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Inventor Tips, Holiday Azhelle Wade Inventor Tips, Holiday Azhelle Wade

Episode #49: 7 Lessons For Toy Inventors From Netflix’s Jingle Jangle

This season we’ve all cozied up and scrolled through Netflix trying to find the perfect holiday flick, but there’s one in particular that will resonate well with my fellow toy inventors. The movie is called Jingle Jangle, and it’s a musical adventure about a toymaker’s journey from which we can take away 7 valuable lessons about designing toys!

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Entrepreneur Tips Azhelle Wade Entrepreneur Tips Azhelle Wade

Episode #48: Why The Toy Industry Needs More Toys Designed For Free Play

Have you ever watched a child engage with a push-button toy and couldn’t help but feel something was missing? Today we explore why the toy industry needs more toys designed for free play, experimentation, and discovery. Where do today’s push-button toys and arts-and-craft kits fall short, and how can negotiating for a little more free play in toy design benefit a child’s developing mind? Push play to find out!

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Marketing, Entrepreneur Tips Azhelle Wade Marketing, Entrepreneur Tips Azhelle Wade

Episode #46: My 5 Favorite Online Marketing Tactics To Grow Your Toy Business

With the Christmas season fast approaching and COVID-19 numbers rising, today’s episode focuses on what you need to do to adapt your toy business or toy career so that you can attract sales and clients in a seemingly cold virtual climate. This new virtual first world we’re living in, while efficient, lacks human connection and warmth.

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