Making It In The Toy Industry is your secret weapon for showing up like a pro in the toy and game industry.
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Episode #110: Why You Can Only Sell A Toy Idea When It's R.i.T.E. with Dan Klitsner
Have you ever wanted to know how iconic toys, like BopIt, got their start? Today’s episode features an incredible interview with the amazing Dan Klitsner, the inventor of BopIt, Simon, and Hyper Dash, and a co-creator of the Perplexus Line. Dan shares how the mistakes he made on his first licensing deal taught him a lot, how he pitched BopIt, and why he likes to share some of his ideas on Tik Tok and Instagram instead of keeping them a secret. You will learn ways the toy industry has changed in the past 25 years, what R.i.T.E. stands for, and why there are no right answers when pitching, but there are wrong ones.
Episode #109: Why You Should Attend The TCA Virtual Pitch Event
Today’s episode is all about the bi-annual pitch event, The TCA Virtual Pitch Event, held for graduates of The Toy Creator’s Academy and why you should attend. Today in Episode 109, you will learn who you can meet by attending this event and what you can gain by doing it. You will also hear about what it is like to attend this event, and how going through the Toy Creator’s Academy can prepare you for success in the toy industry!
Episode #108: Money-Saving Benefits of Automating Your Toy Business with Kelly Goss
Did you ever wish there was a magical solution that could automate all those tedious processes you do every day for your business? Well, there is one! Today’s episode is all about saving yourself time and money using an incredible automation tool called Zapier. My guest today is Kelly Goss, a Zapier certified expert and the founder of Solvaa, a company that helps businesses become more efficient through automation. In today’s episode, Kelly gives you what I would consider “Zapier 101.” She tells you the basics of using Zapier, including a step-by-step review of how to automate a process. You’ll also learn the benefits of automating tasks, what types of processes you can automate, and which ones you should avoid applying automation to.
Episode #107: Secrets For Pitching Your Game Ideas To Hasbro with Tanya Thompson
What if you could get the inside scoop on pitching from an industry executive at a major toy company? Just imagine if someone from, say, Hasbro, told you exactly what pitching to their company is like, step-by-step. Stop imagining! That is what today’s episode is all about. Tanya Thompson, the Senior Director of Inventor Relations for Hasbro Gaming sees around 1,500 submissions per year, so Tanya really knows what works in a pitch and what doesn’t. She shares information on how to pitch directly to Hasbro, when to put text in your sizzle, and whether or not you need to make a prototype. This episode is a must-listen for anyone who wants to gain confidence with pitching and improve their pitching materials using tips from an expert.