Get ready for a storytelling showdown with our guests, Tres Patton and Rachel Jones! 🎉 We’ll cover how sales reps and vendors approach things differently, plus the secrets to crafting pitches that go beyond a quick sale and build lasting customer relationships. If you’re in toy sales and ready to take your sales to the next level, this episode is a MUST-LISTEN and will transform your storytelling game!

In this episode of Making It In The Toy Industry, host Azhelle Wade sits down with Richard North, founder of Wow! Stuff, to dive into his incredible journey from a 19-year-old entrepreneur to one of the most innovative figures in the toy industry. 🌟 Richard shares the highs, lows, and what it took to thrive in a competitive market, and how he continues to create "wow" moments with his toys. If you're curious about what it takes to build a successful toy business, this episode is packed with insights and stories

In this exciting episode of Making It In The Toy Industry, host Azhelle Wade interviewed Mary Couzin and Greg Ahearn, two top leaders in the toy world. They discuss the recent merger between The Toy Association and People of Play, revealing how this sets up innovation and creativity in the toy industry. LISTEN to this episode and get the inside scoop on the upcoming ChiTAG event, POP Week, and the TAGIE Awards, plus tips for inventors looking to make their mark!

If you’re thinking about launching a toy line in a newer category that may not be getting much love right now, this episode is a must-listen! Azhelle Wade sits down with Marina Khidekel, founder of Hugimals World, a brand known for its weighted plush toys that target anxiety and sleep challenges. You’ll hear how Marina transitioned from a health and wellness journalist to a toy industry entrepreneur, taking every bit of feedback from Hugimals' pilot program and working it into the early marketing materials to ensure each detail reflected the love and care behind the product!

In episode 239 of 'Making It in the Toy Industry,' Virginia, a student at Toy Creators Academy, takes over hosting duties and interviews Chrissy Fagerholt of EAP Toys and Games. Chrissy, one of the first graduates of the Toy Creators Academy, shares her transition from a 17-year career as a floral designer to becoming a successful toy entrepreneur. The episode covers Chrissy's journey in licensing her games, her experiences with the Toy Creators Academy, the challenges and rewards of self-publishing, and the financial realities of the toy business. Highlighted is her latest success with 'Girls in Bar Bathrooms,' a game recently licensed by Mattel. Chrissy offers insights and valuable lessons about navigating the toy industry, combining creativity with business acumen, and turning passion into profit. This episode is a must-listen for aspiring toy inventors and entrepreneurs.