Feeling stuck in your business? Tyler Turk transformed his subscription box service into a thriving board game brand sold at retailers like Barnes & Noble. Discover his secrets to pivoting successfully, building retail-ready products, and thriving in the toy industry. Tune in for game-changing strategies! 🎲

If you've felt that AI complicates your workflow instead of streamlining it, this episode is your game-changer! Azhelle breaks down how specific AI tools can simplify workflows, support creative brainstorming, and even enhance customer engagement. What are you waiting for? Listen to the full episode right here!

Ever wondered how a simple idea becomes an iconic toy? In this episode, we dive into the creative process of Aaron Muderick, the genius behind Crazy Aaron’s Thinking Putty. Aaron reveals the journey from initial concept to full-scale production, sharing how he transformed Thinking Putty into a beloved product.

Thinking of launching your toy idea through crowdfunding? 🤔 Join us in a conversation with Lisa Ferland, crowdfunding consultant, and author, who has helped raise over $1 million on platforms like Kickstarter, BackerKit, and Indiegogo! In this episode, we break down the essential steps to prepare for a successful campaign and how to keep backers engaged throughout your campaign and for your future projects!

Get ready for a storytelling showdown with our guests, Tres Patton and Rachel Jones! 🎉 We’ll cover how sales reps and vendors approach things differently, plus the secrets to crafting pitches that go beyond a quick sale and build lasting customer relationships. If you’re in toy sales and ready to take your sales to the next level, this episode is a MUST-LISTEN and will transform your storytelling game!

In this episode of Making It In The Toy Industry, host Azhelle Wade sits down with Richard North, founder of Wow! Stuff, to dive into his incredible journey from a 19-year-old entrepreneur to one of the most innovative figures in the toy industry. 🌟 Richard shares the highs, lows, and what it took to thrive in a competitive market, and how he continues to create "wow" moments with his toys. If you're curious about what it takes to build a successful toy business, this episode is packed with insights and stories

In this exciting episode of Making It In The Toy Industry, host Azhelle Wade interviewed Mary Couzin and Greg Ahearn, two top leaders in the toy world. They discuss the recent merger between The Toy Association and People of Play, revealing how this sets up innovation and creativity in the toy industry. LISTEN to this episode and get the inside scoop on the upcoming ChiTAG event, POP Week, and the TAGIE Awards, plus tips for inventors looking to make their mark!

Join Azhelle Wade as she takes you inside Toy Fest 2024, the ultimate toy industry trade show in Las Vegas. Discover the top-selling categories, emerging trends, and innovative products showcased on the floor. Plus, learn about the power of networking and collaboration in this relaxed and friendly environment where industry experts come together to share successes and learn from each other.

Right now you might feel like an outsider in the toy industry. But it’s important to remember that we ALL started out that way. The goal of today’s podcast episode is to show you how you can go from zero connections in the world of toys, to thousands! Yep, thousands.

Are you struggling to crack the networking code in the toy industry? Tune in to episode #207 of The Toy Coach Podcast: Making It In The Toy Industry as Azhelle Wade, unveils the secrets behind successful networking. Spoiler? It's easier than you think. The host debunks myths surrounding industry connections and shares invaluable tips for building meaningful relationships that drive professional growth.

Finally, this beloved toy and game innovation conference returns in person. The People of Play Innovation Conference is the largest global innovation conference in the toy and game world, welcoming over 50 companies from across 17 countries to review pitches from students, new inventors, and professional inventors. If you’re new to the toy industry and you’ve heard rumblings about POP week or the Innovation conference, and you weren’t quite sure what either were…then this episode is just what you’ve been waiting for. In today’s podcast episode, we dive into the details of how to register and why you should join the POP Inventor & Innovation conference.

Have you been considering joining Toy Creators Academy to develop your toy or game idea? Do you still have a few questions about how the program works, when it starts, or what it covers? This episode is perfect for you! In today’s podcast episode, The Toy Coach addresses the most frequently asked questions about this 12 week group coaching program. Toy Creators Academy is the only toy education and implementation program of its kind that not only shows you how to fully develop your toy or game idea like a pro — but also how to properly pitch that idea to buyers and toy companies. Are you ready to bring your toy and game ideas to life? Make it happen with the guidance and support provided by Toy Creators Academy.

Today’s episode is for those of you who are 1, just getting started in the toy industry, maybe you’re in your first few years or 2, haven’t started yet but keep looking over the fence and waiting for the perfect moment to jump in. In today’s episode, The Toy Coach discusses how you can stand out as a new creator in the toy and game industry. If the toy industry feels like a big, noisy place and you have no clue how to stand out as a new-ish creator hit play on this week’s episode.

Being a toy inventor or entrepreneur doesn’t have to be a solo project. Working with a partner can help you to think outside of the box. Today’s guests met in a Facebook group and even though they haven’t met in person yet, they have created quite the toy industry “bromance.” Jeff Lawber is a toy inventor and the founder and creator of Marmals, a line of beautifully designed magnetic toys. Alan Henry is a 2021 product design graduate and a freelance toy designer. He is also a volunteer toy designer at Marmals. They started collaborating and developed an organic mentorship that benefited both of them. In today’s episode you’ll learn how social media can lead to real friendships and mentorships. You’ll also find out why you might want to hire a fresh face or two if you’ve been in the toy industry for a while.

Listener Erika wrote in asking how you can “Make It” in the toy industry when you’re just starting out with ZERO contacts. So, for today’s episode we will dive into 3 networking strategies that will help you jump start your toy network to connect with toy brands and toy people. In this podcast episode The Toy Coach dives into the top 3 networking strategies that you can start using and implementing TODAY to grow your own toy network. To learn how to make the most of your non-toy skills, your unique toy story, and free toy communities online, tap play and listen to this episode.

Today’s episode is for all of the aspiring professional toy designers out there who have reached out at one time or another for advice on how they can get a job in the toy industry. Perhaps you have a degree in industrial design, graphic design, or illustration, and you’ve recently discovered this podcast and realized—wait a minute. I want to be a toy designer. Well finally I have the perfect episode for you.

This episode is your guide to transitioning into the toy industry even if you have no experience in it at all. You will also learn the specific steps I took over my 10 year toy career to overprepare myself for my toy job interviews. If you want to jumpstart your toy career, then this episode is a must listen.