How can you weave your own personal story into your product and make a powerful connection? Today’s guest, Cher Hale, founder of Gingko PR, shares her experience in helping diverse clients do exactly this. She also shares how she started working with the types of clients that she wanted to help to get their stories out there. Cher shares her moving story about why she wanted to help people facing systematic barriers tell their own stories. She also shares how adding diverse voices to the mix through PR helps to create social change and why many people from a minority background feel uneasy about telling their stories.

With the Great Resignation of 2021, some companies recognized their inability to retain diverse talent. Since diversity is a major factor in innovation, many companies are in search of a way to attract and retain diverse talent on their teams. The guest on today’s podcast, Minda Harts, shares how her personal experiences with racial microaggressions in the workplace led her to become a thought leader in diversity and become a workplace and equity consultant. Minda explains the important difference between equity and equality, how mentorship adds value for both the mentor and the mentee, and how companies can create a more supportive environment for people of color. If you are ready to increase your awareness and understanding of issues that prevent equitable work environments, listen to this episode.

Want to know how to protect your products and intellectual property when dealing with Chinese manufacturers? Dan Harris, a lawyer who specializes in International law, with a focus on China, gives you extremely detailed insider tips in today’s episode. I learned a lot and I know you will too. Dan tells you why you should go with an NNN agreement versus a typical NDA when dealing with Chinese firms, among other useful tips. This is a truly informative episode with extremely valuable information so make sure you take notes if you’re planning on working with overseas factories.

Are you sure that toy you got is the real deal? Counterfeit toys are on the rise, and they could be dangerous not only for kids but also your brand. Some people who purchase counterfeit toys do so purposely to save money, but others just see a good deal and assume it is the real thing. Listen to today’s podcast episode to find out how you can spot a counterfeit and how you can protect your toy ideas from counterfeiting. With online shopping growing during the COVID-19 pandemic, this is an issue that is not going away any time soon!

Once you make your toy idea a real product, how do you sell it? In today’s podcast episode we sit down and chat with Chloe Kershaw, the National Sales Manager at Hape Toys. Chloe shares the steps she took to eventually cross over into the sales side of the toy industry including her joyfully offering to do the grunt work that her coworkers didn’t want to do. Learn what she thinks the heart of a physical product-based company is and why, and walk away with insights on why you might want to start working with a sales rep for your company.