With over 13,000 followers on TikTok and millions of video views, Lost Boy Entertainment is forging a new path for launching a successful game brand. To continue our New York Toy Fair 2025 interview series, I sit down with Cameron Ring, co-founder of Lost Boy Entertainment.

This episode is a great 101 on the power of identifying a market gap, filling a need, and self funding your launch. If you’re considering a show like New York Toy Fair might be the best next step for your brand, listen in on why rushing in too soon could actually hurt your business.

My favorite takeaway from this interview with Cameron revolves around distribution channels, but you’ll have to hit play to find out exactly what was so insightful about that conversation.

In Q4 some toy entrepreneurs are feeling FOMO, wishing that they made a bigger push to get into retail for this season. But don’t worry, your next big opportunity for sales is just around the corner. This week's episode is a treasure trove of insights for anyone struggling to get their toy or game products noticed by retailers. If you've been tirelessly pitching with little to no response, this episode is a turning point.

During today’s podcast episode, you’ll learn about how you can use Connection Campaigns, Promotional Campaigns, Abandoned Cart Campaigns, and ReEngagement Campaigns to sell your toy or game product. The key to using email is great subject lines and even better storytelling. If you don’t enjoy writing emails to your customer list…your customer probably doesn’t enjoy reading them! Let’s fix that in 40 minutes with my latest audio masterclass, The Art & Science of Successful Toy Biz Email Campaigns.

Once you make your toy idea a real product, how do you sell it? In today’s podcast episode we sit down and chat with Chloe Kershaw, the National Sales Manager at Hape Toys. Chloe shares the steps she took to eventually cross over into the sales side of the toy industry including her joyfully offering to do the grunt work that her coworkers didn’t want to do. Learn what she thinks the heart of a physical product-based company is and why, and walk away with insights on why you might want to start working with a sales rep for your company.