Business people receive 16 promotional emails per hour (or more!) How can you cut through the noise? With a great headline! In this episode I share my best practices for an amazing e-mail headline that will grab attention. I’ll tell you all about the “four U’s” to make your headline really pop, and give you real life examples of my most popular and successful e-mail headlines. Each headline example that I share in this episode has an open rate of 30% or more. These tips can help you to get people to open your e-mails, and get your ideas in front of the right person!

On October 11th, toy social channels exploded with the news that California Law would force toy retailers to fill their shelves with gender neutral toys by 2024. While partially true, the law is much more nuanced than the poppy articles make it seem. If you’ve been wondering about the details of this California Law and want to sit in on a though piece around what it could mean for the future of toy design at retail, then pop your earbuds in, and tap play my friend. You’re in for a treat.

Do you have an idea for a game? Well, you’re in luck because to close out Hispanic Heritage Month, The Toy Coach sits down with Christian Castro, the Design Director of What To You Meme? to talk about what makes a great game idea…GREAT! If you absolutely love the insights into the toy industry you get from this podcast, but you never thought that YOU could come up with a toy or game idea, then you need to press play right now. We touch on how classic games like Candyland and brands like Spongebob weren’t invented by toy industry pro’s, they were created by everyday people outside of our incredible industry.

Learn about outside-of-the-box thinking with the 2nd part of my interview with Edgardo Miranda-Rodriguez, the creator of the hit comic La Borinqueña. In today’s episode, Edgardo tell us how he got unique contract opportunities and came up with creative licensing deals. Edgardo also shares how he was able to create opportunities that worked for him. This allowed him to create this amazing comic that is so much more than just a superhero story. It’s become a symbol of social change and hope for Puerto Ricans. By the end of this episode I hope you will feel inspired to work on a project that has a piece of your identity or story in it, or just something that is close to your heart.

If you’re wondering just how much of yourself you should put into your intellectual property, you need to listen to Edgardo Miranda-Rodriguez’ amazing story. Today’s episode features Edgardo’s story of how he infused his identity as a Nuyorican into the hit comic series La Borinqueña. It started as a costume idea for the Puerto Rican Day Parade in NYC, and is now a comic series and a symbol of social justice for Puerto Ricans. This inspirational story shows that authenticity, when combined with strong values can work! It also shows how much representation matters. This is just part 1 of my interview with Edgardo. Stay tuned for part 2!