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Making It In The Toy Industry is your secret weapon for showing up like a pro in the toy and game industry.

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Entrepreneur Tips Azhelle Wade Entrepreneur Tips Azhelle Wade

Episode #48: Why The Toy Industry Needs More Toys Designed For Free Play

Have you ever watched a child engage with a push-button toy and couldn’t help but feel something was missing? Today we explore why the toy industry needs more toys designed for free play, experimentation, and discovery. Where do today’s push-button toys and arts-and-craft kits fall short, and how can negotiating for a little more free play in toy design benefit a child’s developing mind? Push play to find out!

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Marketing, Entrepreneur Tips Azhelle Wade Marketing, Entrepreneur Tips Azhelle Wade

Episode #46: My 5 Favorite Online Marketing Tactics To Grow Your Toy Business

With the Christmas season fast approaching and COVID-19 numbers rising, today’s episode focuses on what you need to do to adapt your toy business or toy career so that you can attract sales and clients in a seemingly cold virtual climate. This new virtual first world we’re living in, while efficient, lacks human connection and warmth.

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Entrepreneur Tips, Holiday Azhelle Wade Entrepreneur Tips, Holiday Azhelle Wade

Episode #45: How Will COVID-19 Affect The Toy Industry’s Holiday Season?

Are you curious about how COVID-19 might impact toy sales this Christmas and beyond? Whether you're a corporate toy professional or an independent toy-preneur, this is the episode for you. To kick off today’s conversation, we jump into a year review of the impact that COVID-19, stay at home orders, remote learning, and working all made on the toy industry. The Toy Coach highlights the top growing toy categories and the reason they experienced double-digit growth. Get ready to dive into a really important conversation on what the toy industry needs to do to hold onto the growth gained this year.

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Inventor Tips, Entrepreneur Tips Azhelle Wade Inventor Tips, Entrepreneur Tips Azhelle Wade

Episode #44: When Kids Invent Their Own Toys with OctoGifts

Currently, the People of Play Young Inventors Challenge is in full swing. Kids from all over have submitted their toy inventions and game ideas for a chance to be named Young Inventor of The Year. Which makes this week the perfect week to celebrate young inventors. And what better way to do that than to have my first kid inventor on the podcast? I have two guests today, kid inventor Sebastian Flores, and his supportive mompreneur Melanie Flores, the creators of the patented line of greeting cards, OctoGifts. Octo Gifts offers DIY, 3 dimensional, functional greeting cards that dispense candy.

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Safety Azhelle Wade Safety Azhelle Wade

Episode #43: Toy Safety 101 with Bill Baxter

When you are creating your toy, you want to make sure it is safe for everyone and that it follows all regulations. This can be a bit complicated for who's beginning and even for more experienced toy veterans. Bill Baxter will walk us through everything you need to pay attention to when creating your toy.

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Trade Shows Azhelle Wade Trade Shows Azhelle Wade

Episode #42: The Virtual Event That Toy Inventors Need Right Now

In today's episode, I will explain everything about THE event that is known for connecting inventors to pitch their toy ideas to large and small toy companies. People of Play, formerly known as CHITAG, is a weeklong toy fair for industry inventors, manufacturers, and it’s open to the public. With 2020 knocking out all hopes for an in-person fair this year, the CHITAG group, put together a massive innovation summit dubbed People of Play week. This event is designed to keep inventors and toy professionals up to date with the latest in the industry via daily virtual conferences, as well as connect them to plan meetings and pitch ideas much like the original in-person show.

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Race and Toys Azhelle Wade Race and Toys Azhelle Wade

Episode #40: How Diverse Is Your Toy Company?

In the past few months, the were changes and movement around diversity and inclusion within the toy industry. Organizations started creating safe spaces for black people in toys, webinars focused on diversity were planned, and major mass retailers made a push for more inclusive packaging. So in today’s episode, I pose a few thought provoking questions to help you analyze, how diverse is your toy company?

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Sustainability Azhelle Wade Sustainability Azhelle Wade

Episode #38: Bubbles For A Circular Economy with Paola Dyboski-Bryant

Can you change the world with bubbles? Well, that’s the goal of Paola Dyboski-Bryant of Dr. Zigs’ extraordinary bubbles. Inspired by her toddler, she built an eco-friendly and socially conscious toy company that puts smiles on kids’ faces around the world with beautiful bubbles. Paola joins us on the show to round out our recent conversations on sustainability and the toy industry.

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Sustainability Azhelle Wade Sustainability Azhelle Wade

Episode #35: How Can The Toy Industry Be More Sustainable with Leticia Suarez

Leticia joins The Toy Coach in a conversation about the changes we need to make as both an industry and a society to reduce our carbon footprint. What you’ll learn in this episode is the Ellen Macarthur Foundation’s concept of a circular economy. You will learn why it is more beneficial to our environment, that we re-think HOW toys are produced than WHAT they are made of.

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Mentorship Azhelle Wade Mentorship Azhelle Wade

Episode #34: Attracting Your Ideal Toy Mentor

In this episode, you’ll learn 4 tips to attract the ideal toy mentor for you. And you’ll learn how to start establishing that relationship before ever talking about the possibility of mentorship. If you follow these four tips, you’ll put yourself in a position to meet a likeminded person and create the opportunity to share your values and dreams in a way that will make industry professionals recognize you as a promising mentee. And yes, even if they weren’t looking for one.

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