Amazon Live is Amazon’s lives streaming platform that allows Amazon sellers, vendors, and Amazon influencers to sell their products live in a QVC-style experience. In this episode, I’ll walk you through the steps to start going live with your Amazon product on this new platform. Plus you’ll find out how you can work with The Toy Coach and Amazon influencer, Albert Lawrence to get your product featured on a his new show, Night Light with Albert Lawrence.

The Toy Development process can seem big, scary, and overwhelming if you’ve never taken it on before, but today’s episode is going to eliminate any uncertainties you may have about what that process looks like. Learn the 5 key steps of the toy development process, and which of those steps you should invest the most of your time and resources on.

If you’re new to the toy space, you’ve chosen the perfect episode to get started with. Let’s dive into learning the best next steps to making our toy ideas into toy products.

This episode is packed with valuable, actionable advice featuring Marie Nastasi’s 5 Keys to a Successful Buyer Presentation. She brings a wealth of experience to you from her roles as both a buyer and a manufacturers’ representative.

Are you ready to pitch your product to retail buyers? Listen in now!

The Toy Coach presents a mini-series: Getting To Know Black Women In Toys and Entertainment. In this mini-series, The Toy Coach asks four interviewees the same 10 questions, in an effort to celebrate their career achievements in toys and entertainment, connect on a personal level, reminisce about toys from their childhood, and share their valuable life lessons.

The Toy Coach presents a mini-series: Getting To Know Black Women In Toys and Entertainment. In this mini-series, The Toy Coach asks four interviewees the same 10 questions, in an effort to celebrate their career achievements in toys and entertainment, connect on a personal level, reminisce about toys from their childhood, and share their valuable life lessons

In celebration of Black History Month, The Toy Coach presents a mini-series: Getting To Know Black Women In Toys and Entertainment. In this mini-series, The Toy Coach asks four interviewees the same 10 questions, in an effort to celebrate their career achievements in toys and entertainment, connect on a personal level, reminisce about toys from their childhood, and share their valuable life lessons.

In celebration of Black History Month, The Toy Coach presents a mini-series: Getting To Know Black Women In Toys and Entertainment. In this mini-series, The Toy Coach asks four interviewees the same 10 questions, in an effort to celebrate their career achievements in toys and entertainment, connect on a personal level, reminisce about toys from their childhood, and share their valuable life lessons.

Content is King. How many times have you heard that statement? And how many times did you take that statement seriously? Today’s podcast episode is focused on teaching you strategies and tactics to build your brand identity as a toy creator. In today’s world, a big part of building that identity is going to be the content you create. So that’s why I reached out to Albert Lawrence, an experienced show host who has interviewed Oprah, Dolly Parton, and Kermit The Frog throughout his media career.

Have you ever thought about inventing or designing a game? There are two markets you can create games for. The mass market and the hobby market. Eric shares with us the process he uses to develop his game concepts, and this process is proven and works!

In today’s podcast episode, we talk about the grind of obtaining funding for your toy business. My guest is Terri Nichelle Bradley, the founder, and CEO of Brown Toy Box. Terri’s toy company, Brown Toy Box, makes STEAM culturally representative, accessible, and fun. She drops in to share her toy business journey. From failures to successes and everything in between, Terri shares tips and advice based on her personal experience.

Ready for a myth-buster? How about 5?

For today’s episode I’m going to dispel 5 myths you may have about the toy industry and share personal stories, and lessons that you can learn from each of these myths. When I first started my toy career I had a pretty clear idea about what it would be like to work in toys. I thought I knew what I’d be doing every day, who I’d be working with, and what would be driving my design decisions. Over the past decade, as I learned what really goes on behind the toy curtain, I’ve also come to be aware of myths other aspiring toy creators have about this industry.

As a toy inventor or entrepreneur, you know that there are about a hundred decisions you make on any given day. A decision to partner with a specific person or organization, a decision in how you interact with your customers, the factory you choose, the suggested retail price point you set. And at times it can seem overwhelming and challenging to continue to make the right decisions day in and day out.

In this episode, we’ll talk about developing the key to guiding the decision making in your toy business, and that key is your vision statement. We'll go through a few examples of vision statements from both toy companies and non-toy companies and then highlight the 4 big questions you should ask yourself to start defining a vision statement of your very own.

If you’re a fan of the holiday toy sensation Elf on the Shelf, you may already be familiar with today’s guest, Brad Reese, the Director of Product Development at the Lumistella Company. Brad will offer valuable advice on developing a baby product from a marketing perspective, as well as give us three golden rules to follow when designing baby toys

Are you thinking about starting your business in the toy industry but stumped about how to set it up the right way when it comes to taxes? Navigating tax protocols as a new business owner can be confusing and intimidating, but today’s special guest and tax guru Margie Montes will shed valuable light on what you need to know to set yourself up for tax success.

Ever toyed with the idea of creating a children’s book but unsure where to start? Today’s guest, Afro Latina author and illustrator Yesenia Moises, knows exactly what it takes. She’ll offer valuable advice on getting your work in front of the right person when first starting out, finding an agent using a great online resource, and her tried-and-true secret to making your artwork stand out.

This season we’ve all cozied up and scrolled through Netflix trying to find the perfect holiday flick, but there’s one in particular that will resonate well with my fellow toy inventors. The movie is called Jingle Jangle, and it’s a musical adventure about a toymaker’s journey from which we can take away 7 valuable lessons about designing toys!